One billion page views

Some random (but smart) guy is trying to reach one million unique page views to a website in order to win a £1000 bet. The catch is that he is not allowed to advertise the site in any form. Others may advertise for him, but he can't ask them to do so. I think it is doable, but it will probably take about 3-4 years on my prediction.

check it at OneBillionPageViews